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Experience Pelé – The book

Before the product information, a brief history:

In 1991, when I was working at DM9, Nizan was introducing the agency to Pelé (the king). As they were walking around, Pelé abruptly stopped, pointed his finger to me and Butori and said: “those guys look like they play soccer a lot, and very well”.

Carlinhos (happened to be just passing by) listened and replied “Pelé, you know nothing about soccer!”

The mistery is not why Pelé said that, but why Nizan didn’t “killed” Carlinhos.

Now, the product:

Pele

For just 3 thousand dollars (or 4k for the carnival edition, already sold out), buy the limited edition (2.5 thousand books).

Every book came with Pelé signature.